Arnab Dutta, Samreen Ahmad And Urvi Malvania

Stories by Arnab Dutta, Samreen Ahmad And Urvi Malvania

Season 10: Indian Idol did well; KBC didn't

Season 10: Indian Idol did well; KBC didn't

Rediff.com   12 Jan 2019

In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.

India's handset industry may cross 300-mn mark, close in on China

India's handset industry may cross 300-mn mark, close in on China

Rediff.com   10 Jan 2019

According to analysts, most of the growth in the smartphone space will come from existing users, who will be lured to upgrade their handsets as new features and technologies turn existing features redundant, says Arnab Dutta.

Regional languages rule TV!

Regional languages rule TV!

Rediff.com   5 Jan 2019

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.

Are the Khans finished at the box office?

Are the Khans finished at the box office?

Rediff.com   1 Jan 2019

'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'

Why is Coca-Cola doing this?

Why is Coca-Cola doing this?

Rediff.com   1 Jan 2019

Twenty-five years on, Coca-Cola is involved in a new search. Arnab Dutta reports.

1 month breathing space for Trai order

1 month breathing space for Trai order

Rediff.com   29 Dec 2018

All distribution platforms can move their subscribers to the new framework by February 1.

What Trai order will mean for TV watching

What Trai order will mean for TV watching

Rediff.com   28 Dec 2018

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.

HUL vs Anti-profiteering Authority: What the battle is all about

HUL vs Anti-profiteering Authority: What the battle is all about

Rediff.com   27 Dec 2018

This could be the first instance when a consumer goods company would move court against NAA. The confrontation began after the government cut tax rates on over 175 items like toothpaste, shampoo, shaving cream and washing powder to 18 per cent from 28 per cent.

Why Google chose this firm for its first Indian start-up investment

Why Google chose this firm for its first Indian start-up investment

Rediff.com   13 Dec 2018

After the Google investment, the company's monthly transactions have spiralled up from 65,000 to nearly one million in just a year. According to reports, the start-up is in fresh talks to raise about $6 million from investors, including Google, says Samreen Ahmad.

Post HUL deal, 4,000 GSK employees' fate in limbo

Post HUL deal, 4,000 GSK employees' fate in limbo

Rediff.com   11 Dec 2018

While a merger means HUL taking over GSK Consumer's assets, including its employees, any mention of retention of employees beyond the merger is missing in the deal.

Bollywood gets savvier with trailer debuts

Bollywood gets savvier with trailer debuts

Rediff.com   7 Dec 2018

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.

Tiger Global back on the prowl in Indian start-up arena

Tiger Global back on the prowl in Indian start-up arena

Rediff.com   6 Dec 2018

The investor has now put together a fund of $3.75 billion to back private companies.

Yulu bikes: Pedal your way to beat the traffic

Yulu bikes: Pedal your way to beat the traffic

Rediff.com   5 Dec 2018

Yulu founder Amit Gupta believes bicycle sharing is the next big thing.

2.0 collects Rs 600 mn on day one

2.0 collects Rs 600 mn on day one

Rediff.com   1 Dec 2018

Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.

Brands show no frenzy for Ind-Aus series

Brands show no frenzy for Ind-Aus series

Rediff.com   30 Nov 2018

The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.

Coming soon: The Pro Volleyball League

Coming soon: The Pro Volleyball League

Rediff.com   29 Nov 2018

'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'

Ayushmann charges Rs 15-20 cr for ads!

Ayushmann charges Rs 15-20 cr for ads!

Rediff.com   29 Nov 2018

'He resonates more with the youth which is always something brands want.'

Time to write an obituary for 2G and 2.5G feature phones?

Time to write an obituary for 2G and 2.5G feature phones?

Rediff.com   23 Nov 2018

The scales started tilting in favour of smartphones in 2014, when a slew of new, yet vibrant, brands entered the market, with their competitively priced offerings helping smartphones become the indispensable device that it has turned into today.

Why Harmanpreet, Mithali, Smriti don't get ads yet

Why Harmanpreet, Mithali, Smriti don't get ads yet

Rediff.com   21 Nov 2018

When brands look at cricket, India's male cricketers are an obvious choice.

'A Colossus who changed Indian advertising forever'

'A Colossus who changed Indian advertising forever'

Rediff.com   18 Nov 2018

'He was the first creative person to recognise and fully realise the power of film in an era when press ads were the only competence of Indian creatives.'